If you want to improve your website's visibility in search engines then you should be considering hiring an SEO company. By getting the answers of some questions, you can ensure that you are working with a reputable and effective company.
What is your SEO process?
You should understand the SEO Company’s process of working. They should be able to explain entire process starting from keyword research, on-page optimization, and off-page SEO techniques. This will help you to understand if their approach can meet your business goals and if their strategy can improve your website's ranking.
What results can I expect?
An SEO company should be able to give you an idea of the results you can expect based on their experience and expertise. Moreover, you can also ask about their past successfully completed project and how long does it take to see results.
How do you stay up-to-date with SEO best practices?
SEO techniques are constantly evolving, so it is important to confirm whether SEO Company should follow latest trends and changes. Ask whether they attend conferences or participating in industry groups to stay up-to-date about SEO. This will let your know that they are using the most effective strategies for improving your website's ranking.
Can you provide references or case studies?
Ask for references or case studies of previous clients to get an idea of the SEO Company’s work methodology and success rate. This will also give you a chance to speak with their previous clients and get to know how their experience was working with the company.
How do you communicate progress and results?
Effective Communication required when working with an SEO company. Ask how often they will provide reports about progress and results, and what will be the mode of communication such as mail or phone calls. It is important to work with a company keeps you updated throughout the project.
Do you follow Google's guidelines?
SEO companies should always follow white-hat SEO techniques and Google's guidelines for best practices. Ask whether they follow Google's Webmaster Guidelines and if they have knowledge with Google algorithm updates. SEO strategy that follows Google's guidelines will ensure that your website is not penalized and that you achieve long-term success.
What is your pricing structure?
SEO companies may charge different rates depending on the SEO strategy they follow and the number of target keywords. Ask for a detailed breakdown of their pricing structure and what SEO techniques are included. This will help you determine if the company is within your budget and if they offer the services you need are best in your interests.