Search Engine Optimization (SEO) is the process of optimizing websites’ structure and their content to rank higher on search engines. SEO is crucial strategy of internet marketing to increase visibility, drive target traffic to website, which increases leads or sales. Businesses should hire a professional SEO company in Columbus OH to achieve your business goals.
On-page SEO: On-page SEO is the process of optimizing website pages and its content to improve search engine rankings. This includes techniques such as optimizing Meta titles and descriptions, heading tags, content, image optimization, and internal linking structure. On-page SEO also works on website page load time, have relevant and unique content, and are mobile responsive in design.
Off-page SEO: Off-page SEO are the SEO techniques used outside of the website that can improve its search engine rankings. This includes link building activities to gain do-follow and no-follow backlinks such as social bookmarking, profile creation, classified, social media marketing, and other online activities that increase the visibility and domain authority of a website.
Technical SEO: Technical SEO refers to the optimization of technical aspects of a website to improve its visibility and search engine rankings. This includes optimizing website speed, ensuring proper indexing of pages by search engines, fixing broken links and 404 pages, optimization of robots.txt and sitemap.xml files, implementation of canonical tags and ensuring that the website has responsive design.
Local SEO: Local SEO is the optimization of a website to appear in search engine results for a particular location. This includes optimizing Google my business profile such as business’s hours, location, reviews, and more and targeting website for local keywords and phrases. In addition it also includes building local citations, to update the business details on classified sites and directories.
E-commerce SEO: E-commerce SEO is the optimizing online stores website and products to improve search engine rankings and drive more traffic and relevant queries and orders. This includes optimizing product pages by optimizing product titles, description, product images and product names.